OPTIMISING BRIGHTNESS AND POWER CONSUMPTION

Save power by optimising screen brightness to your room with ambient light sensing. Every part of a picture is optimised based on the brightness of each image.

AUTO GENRE PICTURE MODE

BRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

ALL YOUR ECO IN ONE PLACE

Easily change eco settings, individually or in one go. Our Eco Dashboard puts everything conveniently in one place, making it easy to set up your TV for optimum environmental efficiency.

MADE WITH RECYCLED PLASTIC

Designed to be sustainable. Our compact Eco Remote uses approximately 80 recycled plastic.

JAW-DROPPING GRAPHICS. IMMERSIVE SOUNDSCAPES. GAME ON.

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

LESS VIRGIN PLASTIC, MORE RECYCLED

Environment and entertainment in harmony. This TV uses recycled materials for the rear cover, bezel and terminal bracket to reduce virgin plastic use.

UNIQUELY SHAPED FOR CLEARER SOUND AND DEEPER BASS

Clarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.

ROOM-FILLING, DOLBY ATMOS SOUND

Sound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos draws you in deeper for truly atmospheric entertainment.

STYLISH LOOK. EVERYDAY FUN.

Your eyes are focused on the picture, not what's around it. We've designed this TV with a Flush Surface that makes the bezel almost invisible.

FAST-MOVING ACTION. CLEARER AND SMOOTHER.

Enhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.

BRIGHTNESS OPTIMISED, TUNED TO YOUR ROOM

Whether day or night, you'll always get the best possible picture. A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.

REAL-WORLD COLOURS IN EVERY SHADE AND HUE

See life's true colours, vivid and bright. Triluminos Pro reproduces over a billion of them with enhanced saturation and hue for natural shades.

SLIM WEDGED STAND

Complements your space beautifully. This sleek and seamless stand is designed to perfectly match the TV and harmonise with your room and decor.